The American Heart Association strives to get you to simply move our bodies, but how many of us actually go out of our way to do it?
What would motivate you to move more? Money? Glory? Fame?
In collaboration with Melissa Duffy (creative) the American Heart Association now has two application ideas that motivates users to move.
1. Help your city become the biggest bicyclist city in the United States of America.
2. Park in the back of the lot, scan the sign using QR Codes or NFC, and get rewarded with discounted prices within the store in which you are parking.